Georgia Tech Young Alumni http://www.gtyac.org Mon, 12 Dec 2016 15:00:34 +0000 en-US hourly 1 https://wordpress.org/?v=4.7 The Das Media Group http://www.gtyac.org/the-das-media-group/ Fri, 18 Nov 2016 18:39:07 +0000 http://www.gtyac.org/?p=2314 Read more ]]> The Das Media Group is a boutique digital strategy consulting company with a specialized focus on content and social strategy for emerging and established brands in leveraging authentic content and social engagement to build meaningful relationships and grow a company’s bottom line.

Q&A with Founder and CEO, Shinjini Das, IE 14

shinjini_1What inspired you to start your company?
SD: There is an imminent disconnect between brands keen to reach audiences via authentic, socially conscious, organic means, and the reality of marketing via digital media today, which is very hard sales driven, in that small businesses and established corporations are so keen to market their products via a constant stream of ads which often do not engage consumers with extreme personalization. I envision my boutique digital strategy consulting company as driving incredibly authentic 1:1 conversations with audiences and penetrating the core brand essence into the social consciousness to develop genuine and meaningful relationships with consumers globally.

What are some of the challenges you’ve encountered during the process of becoming a newly minted CEO in the media industry?
SD: Media and entertainment is an incredibly cutthroat industry with constant and 24/7 fluctuations, so this line demands extreme adaptability, a voracious appetite to learn new concepts, as well as an obsessive focus on analyzing both present and emerging global trends to forecast the projected state of the society. It is widely regarded as one of the most difficult industries in the world, but I am thrilled to leverage my Georgia Tech Industrial Engineering degree, business acumen, a killer work ethic (thank you Georgia Tech!), and an immense desire to write one of the greatest stories ever written!

With a rapidly changing country, what is your advice to women of all ages on persevering and staying focused on goals and dreams?
SD: Focus on building tangible substance in your life via higher education, intellect, concrete skills, passions, hobbies, and more. The more a young girl focuses on substantial activities and on becoming a producer not a consumer, e.g. writing articles instead of just reading them, coding games instead of just playing them, building websites instead of surfing the web, the more her intellect, self-confidence, and inner worth flourish as she becomes a woman. A young girl with vision becomes a woman with ambition, passion, poise, and unbreakable self-confidence who changes the world.

What are goals you have for your company in the next 3 years?
SD: Scale into an operational boutique digital strategy consulting company with still a specialized focus on leveraging social and content strategy for small businesses, emerging as well as established brands, to drive authentic meaningful 1:1 conversations with consumers globally and grow a company’s long-term bottom line.

What advice do you have for other female entrepreneurs who are trying to build their brand?
SD: Build a solid niche in an area which is ripe for disruption, meaning that focus on solving a tangible problem in an industry poised for high scale growth over the years in the future, because you want to be joining an industry whose prospects are growing not shrinking. Mesh your personal brand with your business because as an entrepreneur, you are inevitably the face of your business, and your business is an extension of your personality, so ensure to always represent both brands with class!

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Emmy Award Winning Young Alum Delves Into the User Experience http://www.gtyac.org/emmy-award-winning-young-alum-delves-into-the-user-experience/ Fri, 18 Nov 2016 16:53:26 +0000 http://www.gtyac.org/?p=2312 Read more ]]> As the stars of hit shows like “Veep” and “Game of Thrones” walked the red carpet at this year’s 68th Primetime Emmy Awards, the team at Cartoon Network Digital was already celebrating its win. Justin Smith, CM 07, MS HCI 09, and fellow Tech alum Beau Teague, STC 97, MS IDT 99, helped lead the network to its first Emmy for Outstanding Creative Achievement in Interactive Media – User Experience and Visual Design.

“An Emmy is something I never even considered I would be able to win but I worked hard and found myself in the television industry where that was a possibility,” says Justin. “This is an enormous accomplishment in our industry, especially considering we are in the technology sector and not on-­camera talent.”

The Emmy was awarded for the stunning user experience and design of Cartoon Network’s flagship app, which features both a traditional video on-demand component and what its developers call The Mix.

“This feature acts a bit like Pandora for video,” explains Justin referring to the music streaming and automated recommendation service. “It takes into account the shows it knows the user likes and creates a customized playlist consisting of the newest and best content from those shows, as well as a few others we think the user might like.”

After starting his career in web design, Justin followed the industry and its users into a larger focus on mobile app development. The move allowed him to focus more heavily on UX design and to apply a creative filter to a wide range of scientific elements – like cognitive science, behavioral psychology, ergonomics, and developmental biology.

Looking across the industry, Justin views UX design as a relatively nascent field with somebody new doing something interesting nearly every week, especially the kind of inconspicuous design that many users enjoy but do not recognize.

“The search-ability within the Google Photos service continually amazes me,” he says. “I was trying to find a picture of a table I had taken a while back and just searched ‘table’ and quickly found the image. That was with no tags or anything. That’s an amazing ease of use issue that is very useful to users when trying to search through a large data set via a medium (words) not native to the data set (images).” He also admires the UX design of apps like Duolingo, which features elements so simple and elegant that his 3-year-old daughter often uses it.

For Justin, the biggest principle of UX design is also the most obvious: know your user. After all, his team’s main challenge comes from designing for Cartoon Network’s core demographic, kids aged 6-11 years old. The team frequently partners with researchers to look into kids’ likes and tendencies, using everything from surveys to focus groups to one-on-one usability studies. “Our audience is constantly shifting so we definitely want to make sure we’re not relying on past research and assumptions.”

Justin credits the interdisciplinary experience he gained through Tech’s Ivan Allen College of Liberal Arts for much of his success. “Coming out of a cross-discipline degree in Computational Media, I had to talk intelligently and confidently in both design and programming. You could favor one side or the other depending on your interests, but the major covered everything from visual design theory to coding in C.” His master’s degree in Human-Computer Interaction also focused on the intersection of Digital Media and Psychology.

“Tech was very tough on me at times but it made me stronger. When I’m being challenged is when I’m learning and growing the most and when I enjoy my job the most.” He continues, “We have some of the most impressive alumni of any university in the world. Don’t ever underestimate yourself and waste your talents. Find what you love and pour yourself into that. I’m not curing diseases, but I am making kids smile and that’s something I love. We all have different interests and talents and can play a part in creating a better world.”

Justin plans to stay with Cartoon Network’s UX design team and hopes to lead a larger creative team in the future. In the meantime, he will enjoy learning more about UX design everyday and watching “We Bare Bears” with his wife and two daughters on the Emmy award-winning Cartoon Network app.

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Creative Tech Alumni Taking Industry by Storm http://www.gtyac.org/creative-tech-alumni-taking-industry-by-storm/ Fri, 18 Nov 2016 16:10:56 +0000 http://www.gtyac.org/?p=2311 Read more ]]> As the cool air starts to sting and the sun sets a little earlier, that could only mean one thing: it’s almost time for some clean, ole-fashioned hate! Just as we do every year, the GT Young Alumni Council would like to invite all Yellow Jackets to come together the Friday before the big game. Not only will we be providing appetizers, but it’s another opportunity to meet and learn what other young alumni are doing. Just like our two profiles in today’s newsletter, you never know where the Tech degree will take you. As our world evolves both through media and entertainment, we have seen a growing number of Tech students play a major role in these two arenas.

Quick trivia: how many Tech alumni have won an Emmy? Answer: I have no clue, but at least one and his name is Justin Smith, CM 07, MS HCI 09. Justin recently won a Creative Arts Emmy for designing a Cartoon Network app, as part of a team at Turner Broadcasting. Still, beyond television, Tech alumni are creating their own media platforms to reach the masses. The Das Media Group, founded by Shinjini Das, IE 14, focuses on Personal Branding, Women’s Empowerment, and STEM programming.

In the spirit of the season, I want to thank the awesome Young Alumni Council members who put together not only this newsletter, but a plethora of opportunities to keep you connected to Tech. I have had the pleasure and honor of working with an extremely dedicated group over the past four years, and as I depart from my role as president of the council, know that behind the scenes, there is a great deal that goes on to make your young alumni experience what it is. Recently, at our last retreat, we highlighted key areas that you’ve requested us to do more of, like donation transparency and more opportunities to get involved with students. Community service and professional growth will continue, but the goal still remains to provide opportunities for you to give back to the Institute that has given us all so much. One thing I have learned in meeting so many of you is that we all want to help Tech’s impact on the world grow, but it starts with each of us doing little things every day. So keep doing great things, fellow Jackets.

Yours in Progress and Service,

Brian Tyson, EE 10
GT Young Alumni Council President

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Medivici http://www.gtyac.org/medivici/ Mon, 24 Oct 2016 18:44:18 +0000 http://www.gtyac.org/?p=2299 Read more ]]> Medivici LLC is a medical device consulting firm, offering R&D expertise and venture due diligence. Medivici’s mission is to enable the development and entry of innovative and intelligently designed medical devices.

While working at a large company, Dr. Andrea Para, BS BME 07, MS BioE 10, PhD BioE 12, discovered her passion for interacting directly with customers and key opinion leaders. A relocation to St. Louis allowed Dr. Para to break out of her traditional role and start her own medical consulting firm, Medivici, to help support small companies and venture firms.

Dr. Para says that St. Louis has proven to be a great place to startup, with a growing entrepreneurial ecosystem, as well as incredible resources for women-owned companies, such as the RISE Collaborative Workspace and Prosper Mastermind Growth Groups, both of which she is a part of.

In the coming year, Dr. Para’s plan is to expand Medivici and hire additional consultants to support the workload. “I am hoping to accomplish this by expanding our presence in the Midwest among venture companies seeking diligence and companies seeking development support for blood interfacing implantable medical devices,” Dr. Para says.

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Young Alumni Develop “Next Generation Tourniquet”, Seek to Enhance Trauma Care http://www.gtyac.org/young-alumni-develop-next-generation-tourniquet-seek-to-enhance-trauma-care/ Mon, 24 Oct 2016 18:07:24 +0000 http://www.gtyac.org/?p=2297 Read more ]]> chibuezeAlthough always drawn to issues of access to care, Chibueze Ihenacho never planned on running his own medical device start-up. He, like many Biomedical Engineering students, hoped to go to medical school after getting out of Georgia Tech in 2014. Instead, he and his co-founder – fellow Tech alum, Yegor Podgorsky, BME 14 – got the idea for ARMR Systems as part of their senior design course.

Now two years old, ARMR provides what Chibueze calls “the next generation tourniquet” – the first wearable hemorrhage control system that integrates both apparel and hardware. It attempts to answer the question: what if every soldier, cop, or civilian could be a medic, whether medically trained or not, literate or not?

Essentially, the design helps responders to apply pressure more flexibly when confronting junctional hemorrhage injuries. Each year, traumatic bleeding in the groin, upper thigh, and axillary regions causes 90% of preventable military deaths among US troops. With their design, Chibueze and Yegor hope to bring system-level change to trauma care, both on and off the battlefield.

With his characteristic humility, Chibueze largely credits Tech’s entrepreneurial environment and a little luck for bringing together the problem, partners, and design that have made the start-up’s success so far possible. He says the energy around campus helped the team to approach senior design with the attitude “Let’s not waste our time… If we’re going to do it, let’s do it right.”

Chibueze also views Tech’s famous rigor as a source of empowerment when students and alums decide to tackle the hard stuff. Although access to care issues might seem unassailable, fellow Yellow Jackets have taught him to approach them like any other assignment: they are normal problems, and anyone can have the solution to a problem.

“Tech’s rigorous environment helps to dispel self-limiting ideas, like ‘I’m not a this or that kind of person.’ The community – especially around Tech Square – is uniquely open to the Greater Atlanta innovation scene. So, the Tech experience combines this active push to go out into the real world and a curriculum that teaches students to just figure it out when they face a problem.”

Taking on issues of access to care also isn’t just for biomedical engineers. “A lot of countries and people need these technologies. The big gap is how do we get it to folks,” he says. “There’s a lot of work to be done in slimming it down and adapting it to different environments. There’s a wealth of opportunity for the biotech generation – from a policy standpoint, from a technology standpoint, from a business standpoint.”

He credits classes outside of engineering with helping him to translate the technical aspects of the business, including classes on the history of chairs, issues of constitutional law, and healthcare management. “Pure engineering gives you the nuance of a mechanism, but Tech does a good job pushing other classes that give context to what we’re building,” he says. Today, ARMR’s strategy draws on a range of disciplines like apparel or fashion design, defense procurement and policy, and trauma care.

Like most start-ups, the next five years hold a lot of uncertainty for ARMR Systems. If their solution proves appropriate, the team believes this move from analog tourniquets to an integrated, wearable system will open other paths to improving access to trauma care. Beyond scale, there are opportunities in automation and pursuing the civilian health market in places like India or Nigeria – where the nearest trauma care provider may be hours away.

Looking back at the start-up experience, Chibueze views perseverance, humility, and possibility as the deepest lessons Georgia Tech provided him. When asked about the Institute’s rigor, he laughs and said, “If it weren’t for Tech… Well, let me just say, I wouldn’t be doing this at UGA.”

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Young Alumni Leave Lasting Legacy on Medical Field http://www.gtyac.org/2296-2/ Mon, 24 Oct 2016 17:43:58 +0000 http://www.gtyac.org/?p=2296 Read more ]]> Fellow Yellow Jackets,

When the weather turns colder, I know with certainty the arrival of two things: football, and cold/flu season. While the former means fun times on the Flats, the latter…well, isn’t as thrilling. Even with all the hand sanitizer in the world, people are going to get sick. But what if that wasn’t the case? What if science became so advanced that everything from the common cold to cancer was eliminated for human kind?

That question leads to the type of lofty goals motivating many researchers here at Georgia Tech. Researchers like Greg Gibson, whose lab was just awarded a grant of $2.3 million to study autoimmune diseases. The National Institutes of Health made the award as part of an $11.1 million total investment in research funds slated for five institutions, including Georgia Tech. The researchers’ work could increase the world’s understanding diseases such as rheumatoid arthritis, diabetes, Crohn’s disease, and more. Another example is the work of Dr. Michelle Dawson, an assistant professor in Georgia Tech’s School of Chemical and Biomolecular Engineering, who was part of the team in 2014 that identified how one particular gene helps cancer cells metastasize from a primary tumor. The study made important advances in what is known about ovarian and breast cancer, and as October is Breast Cancer Awareness Month, that research is certainly something to celebrate!

It’s not just Georgia Tech professors doing all the work, however. This month’s featured young alumnus is Chibueze Ihenacho, BME 14, who founded his own medical device start-up with fellow Tech alum Yegor Podgorsky, BME 14, after being struck with the idea in their senior design course. Dubbed ARMR Systems, the company is focused on making “the next generation tourniquet” in order to help members of the military, first responders, and even regular citizens have the skills they need to react effectively during an emergency. If that doesn’t positively blow your mind, then take a look at this month’s featured company, Medivici. Started by alumna Andrea Para, who received her PhD in Bioengineering from Georgia Tech in 2012, Medivici is a medical device consulting firm that offers research and development expertise and technology venture due diligence services.

What better way to celebrate and share in these accomplishments than at Homecoming (after you’ve shaken off the last of that winter cold, of course)? This Friday, the Young Alumni Council is hosting a Homecoming Happy Hour at Ormsby’s, and the Georgia Tech Alumni Association is hosting a slew of events throughout the weekend! If you aren’t in Atlanta- don’t fret. Find your local alumni game watching party here. We hope to see you there!

Make sure to tag @gtyoungalumni on Instagram and Twitter, and Georgia Tech Young Alumni on Facebook.

Yours in Progress and Service,

Merry Hunter Hipp, PP 13
Young Alumni Council President Elect

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Guardian Caps http://www.gtyac.org/guardian-caps/ Thu, 22 Sep 2016 16:46:05 +0000 http://www.gtyac.org/?p=2291 Read more ]]> guardian-staff-sizedGuardian Caps is one arm of three very successful companies: The Hanson GroupGuardian Innovations, and Aragon Elastomers.

1,500 – the average number of hits to the head a high school football player takes per year. When approached by a helmet manufacturer in 2010 to re-engineer the decades old football helmet, the Hansons could not say no.  After all, they believe that there is a whole lot of success, opportunities and fun on the other side of “yes.”  After presenting a fully encompassed soft-shell football helmet at the NFL concussion symposium, Erin and Lee Hanson (ChE 84) were told “you can’t take the sound out of the game.”

With one goal in mind – protecting athletes by developing superior sports equipment, Erin and Lee started Guardian Innovations, LLC and created a small team of Georgia Tech young alumni to run the show.  They hired their daughter Caitlin Hanson Gouws, Mgt 10, her husband Jacques Gouws, IE 09, Matt Simonds, Mgt 11, and Tony Plagman, BA 11, along with Alex Hanson Garner, GSU BBA 11, to build a company that stands by its passion for protecting athletes, and continually develops technologies that can enhance sports equipment.

With their 20+ years of experience owning and operating a technology and material sciences company, The Hanson Group, LLC, the small team created a soft shell helmet cover that can be snapped onto the face mask of a helmet during practice to reduce the force of impact upon collision experienced by football players, proving that soft-sided helmet technology is superior but the look of the helmet on game day won’t be affected. The Guardian Cap was created from a passion for player safety, a knowledge in material sciences and the known physics behind impact reduction.

The Guardian Cap utilizes exterior padding to improve the engineering structure of the existing helmet.  The Guardian Cap™ augments any existing helmet to make it flexible and soft, able to more effectively manage energy and mitigate repetitive, cumulative blows while absorbing up to 33% of the impact in a collision. The Guardian Cap continues to lead helmet advancements – continued use by 500+ programs demonstrate the effectiveness and benefit to athletes on the practice field.  Guardian Caps offer three main benefits:

  • Better mitigates repetitive sub-concussive blows for interior position groups
  • Pads blows to knees, abdomen, hands to decrease likelihood of ancillary body injuries
  • Drastically reduces the soundwave frequency of an impact to the shell of a helmet

Guardian Caps are the funny turtle shell looking caps that can be seen in practice coverage and sometimes games by over 50,000 athletes from youth through college.  Teams include Georgia Tech, Georgia State, Clemson, SMU, Iowa State, Oregon State, UMass, and others.

The small team continues to build the Guardian Innovations brand and recognition in the sporting goods industry.  Besides the Guardian Cap, the team has reengineered the lacrosse ball developing The Pearl by Guardian™, the first high performance, greaseless lacrosse ball that doesn’t grease or harden over time, and has worked on a handful of other classified sporting goods projects with top names in the industry.

The Guardian goal remains the same: protecting athletes participating in sports that clearly demand advancements in equipment.

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Former Georgia Tech Football Player Continues to Split Time Between Athletics, Work http://www.gtyac.org/former-georgia-tech-football-player-continues-to-split-time-between-athletics-work/ Thu, 22 Sep 2016 16:38:58 +0000 http://www.gtyac.org/?p=2289 Read more ]]> roddy-jonesFor four years as an undergrad student at Georgia Tech, Roddy Jones (MGT 10, MBA 13) split his attention between coursework and football. His life today is not so different.

Roddy played running back for the Yellow Jackets, and has tremendous memories of incredible victories, such as a comeback against Georgia in 2008 and a victory against Clemson in the 2009 ACC Championship.

These days, Roddy splits his time working as an account executive for a company called Interface, and as a sideline reporter for various ACC football games. His years as a student-athlete at Georgia Tech prepared him for this life of working in two widely different fields.

Interface manufactures and sells modular flooring, and was actually founded by a Tech grad in the 1970s. Roddy first became interested in the company when he saw its showroom on the corner of 10th and Spring Street.

“I talked to a Tech alum who told me many great things about the company and encouraged me to apply,” he said. “I currently work as an account executive in sales. I love the interaction with the customers the most.”

Throughout the week, Roddy also has to get mentally prepared for game day, just as he did as an athlete while in college.

“Most of the job is preparation, like in football,” he said. “In football, you practice four times a week, and only play one game a week. Broadcasting is similar—a lot of pre-work goes into it. You have to do a lot of background researching of the team and players, so that you can always have material to tell many different stories that fit into the ebb and flow of the game. The stories you tell as a reporter have to be interesting and creative, to add flavor to the game. The sideline reporters are the eyes and ears on the field, and have to be attentive to the little things that add to the ‘feel’ of the game.”

Roddy has been extremely thankful for both opportunities, and he is in a unique position even for athletes to be able to continue his career in football in broadcasting after his playing days are over. He loves being able to walk into the office of his old coach, Paul Johnson, the night before games and pick his brain. He also loves the opportunity to be up close and personal during games every Saturday. Yet if you ask Roddy which career he currently prefers, he has a hard time deciding.

“It’s really tough to choose one side, or to favor one over the other,” Roddy said. “In the long run, I can see a future in both career paths and would love to continue to do both for as long as I can.”

For any Tech students interested in sports broadcasting, Roddy encourages them to get as much experience to build up their resume.

“Take every job that you can, because every experience helps improve your skills,” he said. “Don’t be discouraged that most opportunities you get to start with might be volunteer work. Be bold enough to ask where you can help out. I started off interning in the Athletic Association while working on my MBA at Tech. During my internship, Wes Durham (the play-by-play guy) and Rick Strom (analyst) were awesome examples to look up to, and Wes was a big advocate who helped me break into the broadcasting world. Just stay patient and keep working, and your time will come.”

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Swarming the Field from North Avenue and Beyond http://www.gtyac.org/swarming-the-field-from-north-avenue-and-beyond/ Thu, 22 Sep 2016 16:31:43 +0000 http://www.gtyac.org/?p=2287 Read more ]]> Fellow Jackets,

What a way to start off the football season! Maybe it’s just me, but there’s something about an international victory that feels so awesome. I know many of you were across the pond cheering on the Jackets in another typical Tech heart pounding ending. Whether you were there live at Aviva Stadium, or one of the many 7:00 AM (or earlier) watching parties across the country, to see our team perform on a global stage was an incredible experience. And much like the performance on the field, our Jackets take their professional careers to higher levels. Many of you remember Roddy Jones from the years of crushing the dawgs between the hedges. Well, check out his featured story about his journey from A-back to bringing you the in-depth team insights as a sideline reporter. This month’s company profile also covers the field with a Tech grad who is part of a team developing a safer way to play the game using the Guardian Cap.

It was truly inspiring to see so many Tech fans travel to cheer the team on. It is a reflection of the traditions and spirit of our alumni that enrich the experiences we have, even outside of Tech. But what if there was a way to add that value on a larger scale? What if you had the opportunity to make a huge impact on young alums through service and post-graduate experiences? That exact opportunity is now available as we open up applications for the 2017 Young Alumni Council. Sure, you’ve read about us month to month, but why not join us and take that next step in devotion to the Institute? The deadline is October 1, so be sure and submit yours here today.

So whether you’re at Bobby Dodd, or Aviva Stadium, or that other place in Athens, let’s continue to show our Tech pride and swarm wherever we go this season!

Go Jackets,

Brian Tyson, EE 10
GT Young Alumni Council President

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Georgia Tech by the Book: Three powerful reads from Georgia Tech alumni http://www.gtyac.org/georgia-tech-by-the-book-three-powerful-reads-from-georgia-tech-alumni/ Thu, 25 Aug 2016 17:15:52 +0000 http://www.gtyac.org/?p=2241 Read more ]]> One of the most valuable benefits of graduating from Georgia Tech is the network of successful and accomplished alumni you become a part of. Young alumni often seek opportunities to connect with fellow Yellow Jackets to develop meaningful relationships and get advice to advance their personal and professional lives. Fortunately, many distinguished Georgia Tech alumni have put their thoughts into words, authoring a host of books available to the public. Catch up on your end of the summer reading and get some tips for success with this selection of books by Georgia Tech alumni:


Before Top Gun Days: The Making of a Jet Fighter Instructor

by Dave “Bio” Baranek, Psy 79

Before Topgun Book CoverYou’ve got to work if you want to be the best.

Before becoming an instructor in the Navy’s Topgun program, Dave “Bio” Baranek was just another young man with a dream. Upon graduating from Georgia Tech, he joined the Navy with the goal of becoming a fighter pilot. However, with his eyesight waning he knew that he could not qualify as a pilot. Undaunted, he plowed ahead and found his niche as a radar intercept operator in the rear cockpit of the sleek new Grumman F-14 Tomcat – a place actor Anthony Edwards made famous as Goose in the movie “Top Gun” (which, by the way, Dave helped to make).

Join Baranek in Before Topgun Days as he takes you along for the most exciting time of his young life: training to become a naval flight officer. Taking place before the events recounted in his previous memoir, Topgun Days, Baranek brings to life the excitement and anxieties of transitioning into the fast-paced world of fighter jocks. Dozens of full-color photos put you right there, in on the action. From a green recruit to an experienced flyer, you’ll discover what it took to become a Topgun instructor.

Before Topgun Days is available through Skyhorse Publishing at major retailers including Amazon and Barnes & Noble, as well as indiebound.org.


Discover Your True North

by Bill George, IE 64, Hon PhD 08

To be a great leader and set your organization up for success, True North book coveryou must know yourself. Why? Find out in this instant classic, updated and expanded for today’s professionals.

In Discover Your True North, four-time bestselling author and Harvard Business School Senior Fellow Bill George guides you on a journey toward authenticity. On the way, he profiles 101 top business success stories from around the world, including Unilever’s Paul Polman, PepsiCo’s Indra Nooyi, Merck’s Ken Frazier, Alibaba’s Jack Ma and The Huffington Post’s Arianna Huffington.

They’ve found their True North… and so can you.

Discover Your True North can be purchased online through major retailers including Amazon and Barnes & Noble.

 


Find an Old Gorilla

by Bert Thornton, IM 68

Find an Old Gorilla book coverBert Thornton spent a great deal of his life and entire business career mentoring rising high achievers, trying to help them attain all the things they pursued in life and business.

Thornton finally wrote Find An Old Gorilla when he realized he could never be able to sit down across the table from all the rising stars who had questions that needed to be answered. This book became an attempt to reach those very talented people with the answers he knew they were seeking.

The title of the book may seem a little crazy but the premise is this: if one day you find you have to go through the jungle, it would make sense to find an old gorilla and take him along. He knows were all the good paths are… and also the quicksand.

“I’d like to think my book is filled with tactics and strategic information a rising star in business and life will be able to use daily on the road to sustained personal success”, says Thornton.

Find an Old Gorilla is available in softcover at Lulu publishing. Go to the Lulu.com website and click on “shop”. Enter the book’s name in the search bar. The e-book version is available at Lulu and all other major bookstore sites including Barnes and Noble and Amazon.

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