The Das Media Group
Industry Media and Entertainment
Shinjini Das, IE 14, Founder and Chief Executive Officer Employees: 1-10 Georgia Tech Alumni: 1
The Das Media Group is a boutique digital strategy consulting company with a specialized focus on content and social strategy for emerging and established brands in leveraging authentic content and social engagement to build meaningful relationships and grow a company’s bottom line.
Q&A with Founder and CEO, Shinjini Das , IE 14
What inspired you to start your company?
SD: There is an imminent disconnect between brands keen to reach audiences via authentic, socially conscious, organic means, and the reality of marketing via digital media today, which is very hard sales driven, in that small businesses and established corporations are so keen to market their products via a constant stream of ads which often do not engage consumers with extreme personalization. I envision my boutique digital strategy consulting company as driving incredibly authentic 1:1 conversations with audiences and penetrating the core brand essence into the social consciousness to develop genuine and meaningful relationships with consumers globally.
What are some of the challenges you’ve encountered during the process of becoming a newly minted CEO in the media industry?
SD: Media and entertainment is an incredibly cutthroat industry with constant and 24/7 fluctuations, so this line demands extreme adaptability, a voracious appetite to learn new concepts, as well as an obsessive focus on analyzing both present and emerging global trends to forecast the projected state of the society. It is widely regarded as one of the most difficult industries in the world, but I am thrilled to leverage my Georgia Tech Industrial Engineering degree, business acumen, a killer work ethic (thank you Georgia Tech!), and an immense desire to write one of the greatest stories ever written!
With a rapidly changing country, what is your advice to women of all ages on persevering and staying focused on goals and dreams?
SD: Focus on building tangible substance in your life via higher education, intellect, concrete skills, passions, hobbies, and more. The more a young girl focuses on substantial activities and on becoming a producer not a consumer, e.g. writing articles instead of just reading them, coding games instead of just playing them, building websites instead of surfing the web, the more her intellect, self-confidence, and inner worth flourish as she becomes a woman. A young girl with vision becomes a woman with ambition, passion, poise, and unbreakable self-confidence who changes the world.
What are goals you have for your company in the next 3 years?
SD: Scale into an operational boutique digital strategy consulting company with still a specialized focus on leveraging social and content strategy for small businesses, emerging as well as established brands, to drive authentic meaningful 1:1 conversations with consumers globally and grow a company’s long-term bottom line.
What advice do you have for other female entrepreneurs who are trying to build their brand?
SD: Build a solid niche in an area which is ripe for disruption, meaning that focus on solving a tangible problem in an industry poised for high scale growth over the years in the future, because you want to be joining an industry whose prospects are growing not shrinking. Mesh your personal brand with your business because as an entrepreneur, you are inevitably the face of your business, and your business is an extension of your personality, so ensure to always represent both brands with class!
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